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大规模流行病的爆发是对社会总系统的严峻考验。承担重要社会使命的大众媒介如何在此情境下进行有效的健康传播,实现医疗机构、政府部门以及受众的信息疏通和正确服务,不仅关系着人们的健康状况,更与社会的稳定发展紧密维系。本文在对相关文献、数据、案例进行归纳及总结的基础上,运用内容分析和文献研究等方法,分别以非突发性流行病和突发性流行病两类进行论述,从健康传播的角度探讨了传统媒体与新媒体的传播机制、作用和影响,突出其议程设置、涵化作用和公共领域建构等传播手段、效果及意义所在,并提出了相关反思和展望。
The outbreak of a pandemic is a severe test of the social system as a whole. How mass media undertaking important social missions can effectively disseminate health information in this situation and achieve the information service and the correct service of medical institutions, government departments and audiences are not only related to people’s health conditions, but also closely maintain social stability and development. On the basis of summarizing and summarizing related literatures, data and cases, this article uses content analysis and literature research methods to discuss non-emergent epidemic and emergent epidemic respectively. From the angle of health communication Explored the transmission mechanism, function and influence of traditional media and new media, highlighted the means of dissemination, effectiveness and significance of its agenda setting, cultivation effect and public domain construction, and put forward relevant reflection and prospect.