“死的是纸、活的是报”是传统媒体转型中较为流行的观点,认为纸这种传播载体会消亡,但报纸的灵魂:报道及其观点,将以新的载体来表达。但作者认为,支撑报纸内容生产的赢利模式——或靠广告、或靠用户——在新媒体上支撑不起。因此,“死的是纸、活的是报”这一观点不成立。并进而提出,在传媒转型中更要重视“纸”的价值。 “Dead is the paper, living is the newspaper ” is a more popular view in the transformation of traditional media that the carrier of paper will disappear, but the newspaper’s soul: the report and its point of view, will be a new carrier to express. However, the author believes that the profit model that supports the production of newspaper content - either by advertising or by users - can not afford to afford the new media. Therefore, the idea that “dead paper, living is a newspaper” is not true. And then proposed that in the media transition more attention should be paid to “paper ” value.