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任何行为的产生和发展都离不开其动因的驱动和支持,研究慈善捐赠的动因是深入研究慈善行为的基础。本论文以社会学理论和研究方法,以青岛市和大连市居民为例,分析社会人口学特征、个人能力、主观规范、慈善行为控制以及慈善组织品质等因素对慈善捐赠动机的相对影响力。研究发现,慈善组织品质对城市居民的慈善捐赠动机具有统计学意义上的影响。
The formation and development of any behavior can not be separated from the motivation and support of its motivation. Studying the motivation of charitable donation is the basis for in-depth study of philanthropy. This dissertation analyzes the relative influence of social demography, individual ability, subjective norms, control of charitable activities and the quality of charity organizations on the motivation of charitable donations based on the sociological theory and research methods, and the residents in Qingdao and Dalian. The study found that the quality of charitable organizations had a statistically significant effect on the motivation of charity donations for urban residents.