随着我国房地产市场的发展,目前房地产开发企业资质管理制度中存在的若干弊端已在很大程度上制约了房地产市场主体的培育与发展活力。信誉度管理作为房地产业发达的欧美国家最强有力的管理方式,本文对其管理模式进行了初步探析,认为信誉度管理与资质管理工作相结合,完全可以收到事半功倍的效果。 With the development of China’s real estate market, there are some drawbacks existing in the qualification management system of real estate development enterprises to a large extent, which has restricted the vitality of the cultivation and development of the real estate market. Reputation Management As the strongest management method in real estate developed countries in Europe and the United States, this paper conducts a preliminary analysis of its management mode, and concludes that the combination of credit management and qualification management can fully and effectively achieve a multiplier effect.