近期,家电市场销售旺盛,价格稳中趋降。家电市场呈降价趋势,其主要原因是国家加强物价宏观调控,居民消费心理趋于平稳,与收入不相适应的盲目攀比消费也极为鲜见;生产能力过剩,供大于求的格局没有从根本上改变;需求开始下降。目前城镇居民的家电拥有量已达饱和程度,更新换代的购买只能是渐进式的,广大农村对高档的家电商 Recently, the home appliance market has been booming and prices have steadily declined. The household electrical appliance market showed a trend of price cuts. The main reason was that the country strengthened macro-control of prices, and the consumer’s consumption psychology tended to be stable. It was extremely rare to compare consumption blindly with income; the pattern of oversupply and oversupply was not fundamental. Change; demand starts to decline. At present, the amount of home appliances owned by urban residents has reached saturation level. The purchase of replacements can only be gradual, and the majority of rural households have high-end home appliance suppliers.