改革开放以后,特别是进入新世纪以来,出版业飞速发展,期刊因其出版特点与人们的生产和生活比较接近而日渐走俏,期刊成为出版业发展主流的时代逐渐到来。其中一些名牌大刊的崛起起到了“领头羊”的作用,带动了期刊业的深化和发展。出版人士纷纷看好期刊,打“期刊牌”。一时间,新办杂志如雨后春笋,破土而出,呈现一派繁荣景象。笔者以为,办期刊决不同于出图书,运作一本成功的期刊远复杂于出版一本畅销的图书,准确定位是办刊成功最关键的因素。 Since the reform and opening up, especially since the beginning of the new century, the publishing industry has developed rapidly. Because of the characteristics of its publication and people’s production and life, journals have become increasingly popular. As the periodical has become the mainstream of the publishing industry, the era has gradually come to an end. The rise of some major brand-name journals has played a leading role and led to the deepening and development of the periodical industry. Publishers have good periodicals, playing “periodicals card.” For a time, new magazines mushroomed, ground-breaking, showing a prosperous scene. I believe that running a journal is different from the books, the operation of a successful journal is far more complicated than the publication of a best-selling book, accurate positioning is the most crucial factor in the success of running a journal.