与日益强势的都市传媒以及国家对“三农”问题的高度重视相比,我国对农传播的弱势与非对等状态是显而易见的。造成这一现状的原因是深刻而复杂的,除媒介自身之外,国家、社会和媒介的管理部门都是其中重要的力量组成。 Compared with the growing strength of the urban media and the high degree of attention the country attaches to the issue of “three rural issues,” the status of China’s weak and non-reciprocal transmission to the peasants is obvious. The reason for this situation is profound and complex. Apart from the media itself, the administrative departments of the state, society and the media are all important forces in the system.