“不要把竞争看作是争夺第一的竞争,而是通过竞争变得与众不同,更独特。”国际上竞争力理论创始人迈克尔·波特有这样一句名言。现在报纸面临的不仅是同城媒体竞争,还有网络、户外、流动视频等多媒体的竞争。电视媒体通过超女等互动栏目,形成以电视为核心,整合短信、网络、栏目 “Do not think of competition as competition for competition, but rather as something unique and unique through competition.” Michael Porter, the founder of international competitiveness theory, has such a famous saying. Now the newspaper is facing not only the city media competition, as well as network, outdoor, mobile video and other multimedia competition. TV media through super-girls and other interactive columns, the formation of television as the core, integrating SMS, Internet, part