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在太多新兴技术和网络全新理念的冲击下,各行各业都将面临重大转变.佳能虽然已经在本领域树立了自己的霸主地位。但是,有太多的前车之鉴表明,一艘企业“巨型战舰”往往更难以调整正确的航向而陷入一时的“搁浅”颓势.佳能香港有限公司计算机及外围设备事业部总经理郡司典子认为,就 IT 产业而言,大多高科技产品的市场发展轨迹都有一个从高端向低端渗透普及的过程。首先是专业应用;继而技术不断突破,成本大幅削减;最终突破价格瓶颈,实现向低端市场的软着陆。喷墨打印机产品的市场发展历程也同样如此。90年代初喷墨打印机刚进入我国市场之时,年销量只有几千台,主要应用在印刷、出
Under the impact of too many emerging technologies and new network concepts, all walks of life will face a significant change.Although Canon has established its own dominance in this field. However, there is too much to learn from the experience that a business “giant warship” is often more difficult to adjust the correct course and into a temporary “stranded” decline.Canon Hongkong Limited Computer and Peripherals Division, Industry, most of the high-tech products market development trajectory has a penetration from high to low end of the process. The first is the professional application; then the technology continues to break through, the cost is drastically reduced; finally, it breaks the bottleneck of the price and achieves a soft landing to the low-end market. The same is true of the market for inkjet printers. Early 90s inkjet printer just entered the Chinese market, the annual sales of only a few thousand units, mainly used in printing, out