企业文化体系主要包括:以宗旨使命、愿景、信念为源头的事业理论系统;以人性善、恶,经济人、社会人、复杂人为基本认知的假设系统;以文化价值要素提炼的理念系统,如企业核心价值观、企业精神等。在此基础上,演绎出企业价值判断系统,包括市场观、客户观、质量观、服务观、用人观、激励观等。这些正是品牌的脉络、性格、素养、动力、机制的根本,也是品牌强度、品牌溢价、品牌忠诚的源泉。 The corporate culture system mainly includes: career theory system with mission, vision and faith as source; hypothetical system with basic knowledge of human nature, evil, economic man, social person and complex human being; concept system refined with cultural value elements, Such as the core values ​​of enterprises, such as entrepreneurial spirit. On this basis, deduce the enterprise value judging system, including market concept, customer concept, quality concept, service concept, employment concept, incentive concept. These are exactly the brand context, character, accomplishment, motivation, mechanism, but also the source of brand intensity, brand premium, brand loyalty.