核心竞争力的概念是美国企业战略管理专家普拉哈拉德和哈默尔在１９９０年提出的。当初他们的解释是，在企业经营过程中不易被竞争对手效仿、击败，并能带来超额利润的独特的能力。它是企业在生产经营、新产品研究，售后服务等一系列营销过程和各种决策中形成的，具有自己独特 The concept of core competence was put forward in 1990 by Prahalad and Hamel, strategic management experts in the United States. Their explanation was that the unique ability to imitate, defeat, and generate excessive profits in the business process is not easy. It is the enterprise in the production and management, new product research, after-sales service and a series of marketing process and various decision-making formed, with its own unique