不同的期刊 ,其市场定位、主要读者群以及办刊风格是不相同的 ,它们各自以不同的方式生存 ,处于各自特有的“生态位” ,共同构成了我国期刊的整个“生态平衡系统”。随着信息化社会科技的高度发展 ,人们对物质文明、精神文明需求的不断增长 ,市场竞争异常激烈 ,期刊面临严峻的 Different periodicals have different market positioning, main readership and style of running journal. They each live in different ways and are in their own unique “niche”, which together constitute the entire “ecosystem balance system” of Chinese periodicals. With the rapid development of informatization and social science and technology, people are constantly in need of material civilization and spiritual civilization, and the market competition is extremely fierce. The periodicals are facing severe