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伴随着经济社会的发展,越来越多的地区开始注重品牌形象的营销和推广。人们清楚地意识到,打造具有浓郁地方特色的区域品牌形象,是提升区域认知度和区域核心竞争力的关键。区域品牌形象从何而来?归根结底是对区域文化特质的挖掘和再现。它不仅仅来源于区域当前的精神风貌,还要充分体现区域的历史底蕴和未来图景,不仅是多元的、丰富的、精彩的,还应具有科学性、可持续性。北京市怀柔区借助重大活动,科学定义区域品牌形象,并通过
With the economic and social development, more and more regions begin to pay attention to marketing and promotion of brand image. People are well aware that building a regional brand image with rich local characteristics is the key to enhancing regional awareness and regional core competitiveness. Where does the regional brand image come from? After all, it is the excavation and reproduction of the regional cultural traits. It is not only derived from the current spiritual outlook of the region, but also fully reflects the historical background and the future picture of the region. It is not only diverse, rich and exciting, but also scientific and sustainable. Huairou District of Beijing with a major event, the scientific definition of regional brand image, and adopted