商品广告的最终目的是要诱发人们的购买行为,而人们购买行为的产生往往是与情感的激发联系在一起的。情感冲动愈强烈,购买的欲望与行为愈易产生。因此商品广告写作必须注重情感设计,使消费者的感觉、情绪进入到商品广告所蕴含的情感中去,并且使消费者由情感的萌发潜移默化走向 The ultimate goal of product advertising is to induce people’s purchasing behavior, and people’s buying behavior is often associated with emotional stimulation. The stronger the emotional impulse, the more likely the purchase of desire and behavior. Therefore, the design of advertising must pay attention to the emotional design of the product, so that the feelings of consumers, emotions into the ads contained in the emotion to go, and make consumers from the germination of the subtle trend