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本文针对羌族旅游景区的独特文化和民族特点,分析了羌族旅游纪念品的创新设计,提出旅游纪念品设计要突出当地特色、要有多样性、要有品牌意识和要使市场更加规范化,通过对于纪念品的主题、色彩、材质、包装和造型等方面对纪念品进行创新规划研究,以促进当地旅游纪念品的发展。羌族作为中国一个古老的民族,其传统文化底蕴深厚,当地美丽的自然资源博得了许多旅游者的青睐和游访,该地区旅游业的发展兴旺的同时旅游纪念品却发展相对滞后,旅游纪念品的发展和创新也是不容忽视的一个点,尤其是在遭遇地震等种种自然灾害之后,羌族文化的发展和传承不容忽视,羌族旅游纪念品的创新性还亟需提高以吸引众多游客,发扬羌族文化。
This paper analyzes the unique design of Qiang tourist souvenirs based on the unique culture and national characteristics of Qiang tourist attractions. It proposes that tourism memorabilia designs to highlight the local characteristics, diversity, brand awareness and market standardization. Theme, color, material, packaging and styling and other aspects of innovative planning study of souvenirs to promote the development of local tourist souvenirs. As an ancient nation of China, the Qiang nationality boasts of profound traditional culture and rich cultural resources. The local beautiful natural resources have won the favor of many tourists and visited. The development of the tourism industry in the region is booming while the development of tourism souvenirs lags behind. The development of tourist souvenirs And innovation is also a point that can not be ignored. Especially in the face of natural disasters such as earthquakes, the development and inheritance of Qiang culture should not be neglected. The innovation of the Qiang tourist souvenirs also needs to be improved urgently to attract many tourists and promote the Qiang culture.