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无论是主动选择还是被动接受，线上线下多渠道经营都将成为未来企业的必修课。如何一手掌控实体店面和在线网站这两种渠道，让在线销售不仅不挤压和取代线下实体渠道的价值，反而能够协同促进总体销售？
掌控多渠道
【摘 要】
：
无论是主动选择还是被动接受，线上线下多渠道经营都将成为未来企业的必修课。如何一手掌控实体店面和在线网站这两种渠道，让在线销售不仅不挤压和取代线下实体渠道的价值，反而能
【出 处】
：
21世纪商业评论
【发表日期】
：
2009年9期
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