中国加入WTO之后,思想政治工作面临着诸多的挑战,从提高思想政治工作有效性的目标来考察,在思想政治工作对象发生诸多变化、工作方法创新繁多、现代化手段迅速发展的今天,面对面的思想政治工作仍然具有无可替代的优势。这主要表现在针对性、交互性、情感性、便捷性、私密性等五个显著的特征。面对面的思想政治工作更具有针对性针对性是做好思想政治工作的必要前提。与现在运用得较多的会议、报告等大面积的思想政治工作形式相比,面对面的思想政治工作,显然具有针对性更强的特征。尤其是对领导干部和管理骨干,包括一部分“非正式舆论领袖”,思想政治工作针对性的要求更高得多。心理学研究表明,“人对外部信息的 After China’s accession to the WTO, the ideological and political work faces many challenges. From the goal of improving the effectiveness of the ideological and political work, after many changes have taken place in the work of ideological and political work, numerous innovations in working methods and the rapid development of modern means, the face-to-face thinking Political work still has an irreplaceable advantage. This is mainly reflected in the five significant features of relevance, interactivity, sentimentality, convenience, privacy and so on. It is necessary for face-to-face ideological and political work to be more specific and pertinent and is a necessary prerequisite for doing a good job in ideological and political work. Compared with the large-scale ideological and political work forms such as meetings and reports now used more, the face-to-face ideological and political work obviously has more targeted characteristics. Especially for leading cadres and management cadres, including some “leaders of informal public opinion”, the targeted requirements of ideological and political work are much higher. Psychological research shows that "people on external information