会展市场在展经济发展中占有重要地位,推动会展经济的发展具有重要的作用。从营销学的层面看,会展市场策略有定位策略、促销策略、品牌策略、人才培养策略、渠道策略与服务策略等。 MICE market plays an important role in the economic development of exhibition and promotes the development of MICE economy. From the perspective of marketing science, convention and exhibition market strategy positioning strategy, marketing strategy, brand strategy, personnel training strategy, channel strategy and service strategy.