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2005年6月10日,由北大管理案例研究中心与《经济观察报》共同主办的“2004年度中国最受尊敬企业评选”颁奖典礼在北大百年大讲堂举行。在获得最受尊敬企业的名单里面,既有像惠普、三星、诺基亚、IBM、通用这样的跨国企业,也有像中兴、华为、娃哈哈、青啤、海尔等国内知名企业。当获奖的20家企业代表上台领奖的时候,按照会议的规则,他们都被要求发表两分钟的获奖感言。然而,仅仅是两分钟的感言,20个企业的表现却大相径庭。很多企业代表的表现和“最受尊敬的企业”的形象极
On June 10, 2005, “2004 China's Most Admired Companies Award” co-sponsored by Beijing University Management Case Research Center and Economic Observer was held at the Peking University Centennial Lecture Hall. Among the list of most respected companies, there are multinational companies like Hewlett-Packard, Samsung, Nokia, IBM and General Motors as well as well-known domestic enterprises like ZTE, Huawei, Wahaha, Tsingtao Brewery and Haier. When winning 20 business representatives to accept the award, according to the rules of the meeting, they were asked to publish two minutes of award-winning testimony. However, just two minutes of testimony, the performance of 20 companies are very different. The performance of many business representatives and the image of “the most respected business” extremely