“媒介融合”(Media Convergence)这一概念最早由美国马萨诸塞州理工大学的Pool教授提出,其本意是指各种媒介呈现出多功能一体化的趋势。是广播、电视和报刊等传统媒体之间的互动关系。但是当网络作为新的媒介载体,以其多媒体性、超强互动性等 The concept of “Media Convergence” was first proposed by Professor Pool at the Massachusetts Institute of Technology in the United States. Its original meaning was that all kinds of media showed a trend of multi-functional integration. It is an interactive relationship between traditional media such as radio, television and newspapers. However, when the Internet serves as a new carrier of media, with its multi-media and super-interactive nature