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构建适合高职教育的基于网络平台的“市场营销”课程立体化教学体系具有极为重要的意义。本文阐述了“市场营销”立体化高职课程建设原则;从高职教育改革和发展的需要出发,阐述了“市场营销”立体化高职课程建设内容;设计了“市场营销”立体化网络支撑平台的原则及模块。通过基于网络平台的立体化课程建设,推动高职教育教学改革的深化和发展。
It is very important to construct a three - dimensional teaching system of “marketing” based on internet platform for higher vocational education. This article elaborates the principle of “marketing” three-dimensional higher vocational curriculum construction; from the need of the reform and development of higher vocational education, elaborates the content of “marketing” three-dimensional higher vocational curriculum construction; designs “marketing ”Three-dimensional network support platform principles and modules. Through the construction of three-dimensional course based on internet platform, the deepening and development of higher vocational education and teaching reform will be promoted.