随着互联网的高速发展,经济全球化的不断加剧,新闻产业也面临着严峻的挑战,行业市场的竞争,新闻网站想要在行业中有自己的一席之地,就需要多方面发展,包括新闻采访、新闻报道、网站营销、网站管理等。那么本文从营销管理的视角为出发点,阐述新闻网站的运营之道,制定符合新闻网站的营销措施。 With the rapid development of the Internet and the deepening of economic globalization, the news industry is also facing severe challenges and competition in the industry. News websites that want to have their own place in the industry need to develop in many fields, including news gathering, News reports, website marketing, website management and more. So this article from the perspective of marketing management as a starting point, elaborate on the operation of news sites, the development of news sites in line with the marketing measures.