面对入世，公众普遍关心的莫过于我国汽车工业的发展前景了，由于世界汽车生产能力严重过剩，一旦加入WTO，中国市场开放，世界知名的各个汽车厂家如通用、福特、大众、丰田、雪铁龙等势必会大规模地进入我国市场，从而对国内汽车工业形成严重冲击。面对这种形势，国内汽车厂商在市场营销策略上如何应对，是一个很现实的问题。 Faced with accession to the WTO, the general concern of the public is the development prospects of China's automobile industry. Due to the serious overcapacity of the world's automobile production capacity, once China's accession to the WTO is completed, all the world's leading automobile manufacturers such as GM, Ford, Volkswagen, Toyota, Citroen Will inevitably be large-scale access to China's market, thus causing a serious impact on the domestic auto industry. In the face of this situation, how to deal with the domestic car manufacturers in marketing strategy is a very real problem.