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随着经济的发展及全球化,包装设计的作用无论在市场营销上还是在人们的生活中,都起着举足轻重的作用。因此社会需要大量从事包装设计的人才,这就为包装设计的教学提出了新的挑战。在当代教学中必须突破以往传统的课堂教学模式,而鼓励教师带领学生深入市场、深入工厂,进行现场教学,从而将枯燥的课本知识引入生活中,使学生随时能与市场接轨,培养良好的设计习惯。因此作为设计核心课程的包装设计,无论教学方式与理念如何改变,最终目标都是培养出适应时代的、合格的设计师。
With economic development and globalization, the role of packaging design plays a decisive role in marketing and in people’s lives. Therefore, the community needs a large number of packaging design personnel, which for the packaging design teaching posed new challenges. In contemporary teaching, we must break through the traditional classroom teaching mode, and encourage teachers to lead students into the market, in-depth factories, on-site teaching, so that the boring textbook knowledge into life, so that students can keep up with the market, develop good design habit. Therefore, as the design core curriculum packaging design, no matter how changes in teaching methods and concepts, the ultimate goal is to train adaptable to the times, qualified designers.