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科技期刊是传播科技情报,推广科研成果,促进科学进步,发展科技事业和推动技术革新的重要工具。近几年来,我国众多的科技期刊遇到了不少困难。一方面,由于读者面窄、发行量小,成本提高;另一方面,由于读者减少,新订户难以扩大,订购数下降。可以说,不少科技期刊面临着严重的生存挑战。如何迎接挑战,走出困境呢?笔者认为,科技期刊的办刊重点要以科技市场为导向,优化选题,注重信息的新颖性、可靠性和实际价值,并注意稳定读者群。具体说
Scientific and technical periodicals are important tools for disseminating scientific and technological information, promoting scientific research achievements, promoting scientific progress, developing science and technology and promoting technological innovation. In recent years, many scientific and technological journals in our country have encountered many difficulties. On the one hand, due to the narrow readership, the circulation is small and the cost is increased; on the other hand, due to the decrease of readers, new subscribers are hard to expand and the number of subscriptions is reduced. It can be said that many science and technology journals are facing serious challenges to survival. How to meet the challenge, out of the woods? I believe that the focus of scientific journals to science and technology market-oriented, optimize the topics, pay attention to the novelty of information, reliability and actual value, and pay attention to stabilize the readership. Specifically