公共关系,即组织为了得到更好地发展,通过各种媒介和渠道,与各类相关公众进行广泛的交流与沟通。一方面,通过沟通使组织及其相关行为得到公众的认可、接受和支持,从而与公众建立起良好关系,为组织营造出一个良好的发展环境;另一方面,通过与各类公众的交流和沟通,进一步了解到公众对于组织的态度、意见和看法,分析组织当前所面临的各种环境以及相关信息,从而为组织的决策提供信息咨询和科学依据。 Public relations, that is, the organization in order to be better developed through various media and channels, with all kinds of relevant public extensive exchanges and communication. On the one hand, the organization and its related behaviors are recognized, accepted and supported by the public through communication so as to establish good relationship with the public and create a good development environment for the organization. On the other hand, through the exchange with various publics and Communicate and further understand public attitudes, opinions and opinions about the organization, analyze the various environments and related information that the organization faces now, and provide information consultation and scientific basis for the organization’s decision-making.