在改革开放进程的推动下,我国各地的酒店业逐渐发展起来。在所有的对外行业中,第一个借鉴国外优秀企业经营经验的行业就是酒店业,但从整体情况看来,大部分酒店在发展过程中还以模仿为主。如今经济全球化不断深入,营销理念逐渐更新,在现代化的营销理念下,采取怎样的经营策略就成为酒店面临的最主要问题。 Driven by the process of reform and opening up, the hotel industry in various parts of China has been gradually developed. Among all the foreign industries, the first one to learn from the experience of foreign excellent enterprises is the hotel industry. However, from the overall situation, most of the hotels are mainly imitations in the development process. Today’s economic globalization is deepening and the marketing concept is gradually updated. Under the modern marketing concept, what kind of business strategy should be adopted has become the most important problem facing the hotel.