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陆机的《文赋》不仅是中国古代文论史上的一篇名著,还包含了丰富的传播思想。陆机生活在玄学思想广泛传播的西晋时代,作为社会人,他受到了玄学思维方式的影响。他深入地探索了人内传播、文字传播、认知传播等多种传播形式;他强调传播内容的真实性,认为“物”“意”“文”应该是相称的,传播者要真实地反映客观事物;他对文体的认识、他提出的写作方法和文章的审美标准,对今天的新闻写作有巨大的指导作用;陆机认为传播者应具备较高的素质,要有丰富的知识、创新的精神,有高尚的思想境界。
Lu Ji’s “Wen Fu” is not only a famous book in the history of Chinese ancient literary theory, but also contains a wealth of communication ideas. Lu Ji lived in the Western Jin Dynasty, where metaphysics was widely spread. As a social person, Lu Ji was influenced by the metaphysical way of thinking. He has thoroughly explored various forms of communication such as human communication, word transmission, and cognitive communication. He emphasized the authenticity of the content of communication and held that “” “” “” “” “” “” "should be proportionate, The communicator should truly reflect the objective things; his understanding of the style and style of writing and the aesthetic standards of his articles have a great guiding effect on today’s news writing; Lu Ji believes that the communicators should have a high quality Has a wealth of knowledge, innovative spirit, a noble ideological realm.