本文着重探究和论述了商业广告的设计原则,即真实性原则、独创性原则、关联性原则和实效性原则,这些设计原则深刻地影响着广告人的设计思路和具体实践,如果要想设计出优秀的广告作品,就必须遵循商业广告的设计原则。 This article focuses on exploring and discussing the design principles of commercial advertising, namely the principle of authenticity, the principle of originality, the principle of relevance and the principle of effectiveness, these design principles have a profound impact on the design of advertising people and practice, if you want to design Excellent advertising works, we must follow the design principles of commercials.