商业公司选择微电影作为营销手段,是出于什么契机?W其实不完全是为了广告营销。视频行业的发展需要一定推动力,其中最重要的是内容。我们最早做的是用户产生的内容(UGC),第二部分是专业内容(PC),随着与专业机构合作的深入和UGC用户的成长,出现了中间内容——一些工作室、年轻导演甚至大导演,愿意为互联网观众制作一些有针对性的内容。如今加上商业运作,变成了良性和可持续发展的商业模式。 Commercial companies choose micro-film as a marketing tool, is out of what opportunity? W is actually not entirely for advertising and marketing. The development of the video industry requires some momentum, the most important of which is content. The earliest we did was user-generated content (UGC), the second was professional content (PC), and with the deepening cooperation with specialized agencies and the growth of UGC users, there was an intermediate content - some studios, young directors and even Big director, willing to make some targeted content for the Internet audience. Nowadays, with the commercial operation, it has become a benign and sustainable business model.