过去很长一段时间内,出版机构一直在数字出版的道路上“蒙眼狂奔”。知识付费的风口,会是他们“最后的机会”吗?过去一年里,内容创业者几乎都在围着“知识”转。过去在出版、教育等领域,知识总是与普适性、系统化挂钩,以书籍等产品进行付费输出,但如今消费者们更愿意为经验心得等非标准化知识产品掏钱,这就催生了知识变现的新浪潮。对于这波浪潮,业者如今已习惯将其称作“知识付费”。喜马拉雅FM、知乎、得到……对 For a long time now, publishing houses have been “blinking” on the road to digital publishing. Knowledge tuition tuition, will they “last chance ”? In the past year, almost all content entrepreneurs around the “knowledge ” turn. In the past, in the fields of publishing and education, knowledge was always linked to universality and systematization, and paid for products such as books. However, nowadays consumers are more willing to pay for non-standardized knowledge products such as experience, which gave birth to The new wave of knowledge realization. For this wave, the industry is now accustomed to calling it “pay for knowledge.” Himalayan FM, know almost, get ... right