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引言:各种网络购物平台改变了人们以往的购物模式。消费者从不相信网络购物到依赖网络购物,这一过程的变革,促使网络消费日新月异。而网络消费模式同传统的消费相比而言,又具有需求的互动性、消费范围无边界性以及消费者拥有自主性和行为的分享性等特点。网络时代,消费者行为也产生了新变化,进而会对企业品牌视觉形象的设计产生影响。
Introduction: Various online shopping platforms have changed people’s previous shopping patterns. Consumers never believe in online shopping to rely on online shopping, the process of change, prompting rapid changes in Internet consumption. However, compared with the traditional consumption, the network consumption pattern has the characteristics such as the demand of interaction, the borderlessness of consumption, the independence of consumers and the sharing of behaviors. In the Internet age, new changes have taken place in consumer behavior, which in turn has an impact on the design of corporate brand visual image.