竞技运动作为人类的一种特质文化,以它奇异的魅力充斥着人类生活方式之中。无数人为之欣喜、为之陶醉、为之狂热。正是在欣赏和从事竞技运动时,人们潜在地接受着人类的不同社会价值.因为“文化传播是人们共享文化的过程,也是社会价值观念不断被传送、强化和人们接受社会教化的过程”。(《文化价值论》司马云杰著第200页) As a trait culture of mankind, competitive sport is filled with human lifestyle with its unique charm. Countless people are delighted, intoxicated, for whom the fanatical. It is in appreciating and engaging in athletics that people potentially accept the different social values ​​of mankind because “cultural communication is a process of people sharing culture and a process of continuously transmitting and strengthening social values ​​and accepting social enlightenment.” (Cultural Value Theory Sima Yunjie on page 200)