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根据有关医药部门对今年一季度浙江省营养保健品批发、零售情况的调查分析,业界专家提出医药商业企业应加强市场开拓,慎重选择经营品种。 今年第一季度营养保健品销售,批发线属稳步增长,若剔除价格因素,基本持平,零售线则出现近几年来第一次滑坡,这与多渠道经营、销售分流不无关系,现在众多商场不但普遍经营保健品,而且纷纷推出10点利销售,而医药系统零售企业毛利率一般在20—30％,这样势必被夺走一部分
According to the investigation and analysis of the relevant pharmaceutical departments in the first quarter of this year, the situation of the wholesale and retail of nutritional and health products in Zhejiang Province, industry experts proposed that pharmaceutical commercial enterprises should strengthen market development and carefully select the operating varieties. In the first quarter of this year, the sales of nutrition and health products, the wholesale line is a steady increase, if the price factor is excluded, it is basically the same, and the retail line has appeared the first landslide in recent years, which is not related to the multi-channel operation and sales diversion. Now many shopping malls Not only does it generally deal in health products, but it also launches 10 points of sales, while the gross profit margin of pharmaceutical system retail companies is generally 20-30%, which is bound to be taken away.