″五谷道场″是最近方便面中一个″特例″,″五谷道场″用″非油炸、更健康″六个字把整个方便面市场生生劈成两截,″油炸″和″非油炸″。这对于方便面市场来讲具有划时代意义。一、品牌定位,实现市场区隔、创造差异化″五谷道场″,最大的特点是″差异化″,″五谷道场″独树一 “Grain Dao” is a “special case” of instant noodles. “Grain Dao” uses the words “non-fried and healthier” to split the whole instant noodle market into two parts, “fried” and “non-fried.” This is of epoch-making significance to the instant noodle market. First, the brand positioning, to achieve market segmentation, to create a differentiated “grain Daochang”, the biggest feature is the “differentiation”, “grain Daochang” alone