“九五”期间 ,随着我国人民生活逐步走向小康 ,对家电消费的个性化、智能化、中高档化的倾向日益明显。从消费结构来看 ,城镇家庭 80年代购置的家用电器进入更新换代期 ,其耐用消费品进入持续的升级换代阶段 ,新型家用电器的消费量将迅速增长 ,而一般家电产品在“十五”期间将 During the “Ninth Five-Year Plan” period, as the people’s lives in our country gradually became well-to-do, the tendency toward personalization, intelligence, and gentrification of home appliance consumption became increasingly apparent. From the perspective of consumption structure, household appliances purchased by urban households for 80 years have entered the replacement period, and their durable consumer goods have entered a continuous upgrading stage. The consumption of new household appliances will grow rapidly, and general household appliances will be in the “10th Five-Year Plan” period.