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在互联网、手机等新兴媒体影响日益扩展的态势下,如何有效应对网络舆情则成为我国各级政府必须面对的一个重大理论和实践问题。基于这种视角,首先分析我国各级政府在掌控网络舆情实践中凸显的理念、行动、组织和方法等方面的问题,进而从信息汇集机制、研判机制、报送机制、反馈机制、危机处理机制以及网络舆情工作保障机制等方面来探讨如何有效掌控网络舆情。
Under the situation that the influence of emerging media such as the Internet and mobile phones is increasingly expanding, how to effectively deal with the public opinion on the Internet has become a major theoretical and practical issue that all levels of government in our country must face. Based on this perspective, we first analyze the problems of our country’s government at all levels in controlling the practice of internet public opinions, and then discuss the problems of information collection mechanism, judging mechanism, filing mechanism, feedback mechanism, crisis management mechanism As well as network public opinion work security mechanisms and other aspects to explore how to effectively control the network public opinion.