在现代市场营销中销售环节是商家公认的“重头戏”,为唱好销售这台“大戏”,各种营销策略应运而生,大有“乱花渐欲迷人眼”之势,然而却很少有人提及文化营销这一有力策略,实为一憾。其实历史上商家巧打文化牌的例子并不鲜见。九·一八事变后,全国抵制日货,提倡国货,商人宋棐卿因势利导,将其准备上市的毛线以双羊 In the modern marketing, the sales link is recognized by the merchants as the “emphasis.” In order to sing and sell this “big play”, various marketing strategies have emerged, and there is a great tendency of “squandering flowers for attractive eyes.” However, it is rare. Some people mention the powerful strategy of cultural marketing, it is a regret. In fact, it is not uncommon for merchants to cleverly play cultural cards in history. After the September 18th Incident, the nation boycotted Japanese goods and promoted domestic goods. The businessman Song Sungqing took advantage of the situation to bring his ready-to-list wool to the double sheep.