创新的产品,特别的设计,独特的功能,明星代言,这几个特征,现实中我们有多少产品具备?既然没有多少产品能够具备以上特征,那么这些产品该如何走向市场呢?这是让大多数人都头疼的一个很现实的问题。现代市场经济的一个很现实的问题就是产品同质化导致市场竞争的价格战化,价格战是成熟市场经济不可避免的一个现象。对于当前,我们如何解决这个令人头疼的问题呢?如何从同产品竞争走向不同的营销方式竞争以至于最终走向品牌的竞争,最终实现产品和品牌的双升级呢?大众化产品,主要指的是在技术上已经 Innovative products, special design, unique features, celebrity endorsements, these characteristics, in reality, how many products we have? Since not many products have the above characteristics, then how to market these products? This is so big A real problem that most people have a headache. A very realistic problem of the modern market economy is that the product homogeneity leads to the price war of the market competition. Price war is an inevitable phenomenon of a mature market economy. How can we solve this troubling problem nowadays? How to move from competition with products to competition with different marketing methods so as to eventually lead to the competition of the brands, and finally achieve the dual upgrading of products and brands? Popular products, mainly referring to Technically already