多年来,我市企业普遍存在着营销队伍整体素质不高,企业开拓市场、创造市场的能力较弱以及营销滞后的状况。在全市企业营销人员中开展素质培训的活动,成为当务之急,为此,我们根据市政府要求制定了《关于加强企业营销人员培训工作的实施意见》,对营销培训工作作了全面部署。为了保证营销培训的质量,防止走过场,我们认真制定了培训计划和目标,对培训的组织与分工、培训形式和达到的目的进行了明确规定,做到了统 Over the years, the prevalence of enterprises in our city’s overall quality of marketing team is not high, business development market, the ability to create market weakness and marketing lag situation. In the city’s business marketing personnel to carry out quality training activities, become a top priority, to this end, according to the requirements of the municipal government formulated the “Opinions on strengthening the training of business marketers opinions”, made a full deployment of marketing training. In order to ensure the quality of marketing training and prevent it from going through the market, we carefully formulated the training plan and objectives, clearly defined the organization and division of labor, training forms and purpose of training,