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开设于高端社区商业裙楼的母婴用品店,力求为周边区域的母婴消费者打造一站式的购物服务场所,采用了多种推广手段,同时还以会员制服务来锁定消费者,但店面销售始终不温不火。如何开展体验营销来突破瓶颈?
The maternal and child products store, set up in the high-end community commercial podium, seeks to create a one-stop shopping service for mothers and infants in the surrounding area using a variety of promotional measures while also locking in consumers with membership services Store sales are always tepid. How to carry out experiential marketing to break the bottleneck?