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体育旅游消费风险知觉量表,可以有效收集人们在体育旅游过程中的风险认知信息,探寻人们在体育旅游消费过程中各类风险知觉变化的特征与规律,从而可以全面把握人们在旅游过程中所面临的各类风险,制定相关消费者保障政策,维护消费者的权益,降低各类风险事件,让更多人了解体育旅游,参与体育旅游。为此,在经济学、社会学、心理学等跨学科知识以及研究方法体系指导下,通过一定的理论与方法的归纳与演绎,经由Rose、Joeoby and Kaplan、Peter and Tarpey以及Stone and Gronhaug等国外学者所提出的各种风险知觉维度的基础上,初步编制了包含有经济风险、信息风险、社会认知风险、责任风险、知识风险、功能风险、心理风险总共7个维度,31个题项的体育旅游消费风险知觉量表,形成了4个可供检验的初阶和高阶的体育旅游消费风险知觉模型。
Sports tourism consumption risk awareness scale can effectively collect people’s risk awareness information in the process of sports tourism and explore the characteristics and laws of people’s perception of various types of risk perception in the process of sports tourism consumption so that people can fully grasp the people in the tourism process All kinds of risks are faced, and relevant consumer protection policies are formulated, the rights and interests of consumers are protected, all types of risk events are reduced, and more people are to understand sports tourism and take part in sports tourism. To this end, under the guidance of interdisciplinary knowledge of economics, sociology, psychology and research methodology, through the induction and deduction of certain theories and methods, through the overseas countries such as Rose, Joeoby and Kaplan, Peter and Tarpey and Stone and Gronhaug Based on the various dimensions of risk perception proposed by scholars, the author has initially compiled a total of seven dimensions including 31 items in terms of economic risk, information risk, social cognition risk, liability risk, knowledge risk, functional risk and psychological risk Sports tourism consumption risk perception scale, formed four primary and high-end sports tourism consumption risk perception model for testing.