2006年伊始,刘建明教授推出了新著《新闻发布概论》一书,对新闻发言人和媒体的互动和挑战总结了潜在的规律和实践经验,展现出新闻发言人的智慧和理性亮点。媒体是各种力量博弈的舞台,谁放弃了这个舞台,谁就放弃了拥有的权力。各种新闻发布机构都力求驾御媒体报道方向,而媒体又 At the beginning of 2006, Professor Liu Jianming introduced a new book, “An Introduction to Press Release,” summarizing potential laws and practical experiences on the interaction and challenges between news spokespersons and the media, demonstrating the intelligence and rational bright spots of press spokesmen. The media is the stage of various forces of the game, who gave up this stage, who gave up the power. A variety of press release agencies strive to control the direction of media coverage, while the media and