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激烈的运输市场竞争使铁路集装箱发展模式产生了相应变化,在市场营销方面需要积极创新,才能顺应铁路跨越式发展。本文重点分析了运输市场格局的变化,寻求铁路集装箱营销手段的创新模式。
The fierce competition in the transportation market has caused a corresponding change in the development mode of railway containers. In terms of marketing, it needs to be actively innovated in order to comply with the leap-forward development of the railway. This article focuses on the analysis of the changes in the transport market structure, seeking an innovative model of railway container marketing.