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在影视、戏剧、文艺演出的宣传品中使用插画形式具有悠久的历史,法国伟大的插画家劳特莱斯就因为设计演出海报插画而闻名。演出插画可以提取戏剧的精髓,用抽象、概括、幽默的语言去展现戏剧的意境,使观者产生丰富的联想,达到纯图片难以达到的境界。在绘画工具和摄影、电影的发展中影视戏剧演出插画的形式也发生了很大的变化,除传统的纯手绘以外,图片与图形,文字、文样结合的形式也相当普遍。
In the film, drama, theatrical use of promotional materials in the form of illustration has a long history, the French illustrator Lauterlaisi because of the design and performance posters and famous. Performance illustration can extract the essence of drama, with abstract, general, humorous language to show the mood of the theater, so that viewers produce a rich association, to achieve a pure picture difficult to achieve. In the fields of painting tools, photography, and movie development, there have also been great changes in the form of illustration for theatrical and drama performances. In addition to traditional pure hand-drawn pictures, the combination of pictures and graphics, words and texts is quite common.