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21世纪的中国,迈向现代化的脚步越来越快。广告在现代化的进程中也逐步改变着自身的某些特点社会和越来越现代的受众。广告媒体的激增:从室内到户外随着生活节奏的加快,人们生活的日渐忙碌,有着闲情逸致在沙发上品茶、读报,或者守着电视等的人越来越少。换句话说,室内媒体的受众正在逐渐减少。人们关注的目光逐渐转向了户外。在公车、楼、娱乐休闲场所聚集的人越来越多,时间也越来越长。
In the 21st century China, the pace of modernization is getting faster and faster. Advertising in the process of modernization has gradually changed some of its own characteristics of society and more and more modern audience. The proliferation of advertising media: from indoor to outdoor As the pace of life accelerates, people are increasingly busy with daily life, and there are fewer and fewer people who have free time and enjoy tea on the couch, reading newspapers or watching television. In other words, the audience for indoor media is declining. People’s attention gradually turned to the outdoors. In the bus, building, entertainment and leisure venues gathered more and more people, time is getting longer and longer.