论文部分内容阅读
1984年洛杉矶第23届夏季奥运会是现代奥林匹克发展史上一个质的飞跃,由此,奥林匹克运动会商业化的运营模式愈演愈烈。而中国体育产业也在奥林匹克商业化营销的进程中不断改变,广告的宣传方式和广告赞助等方面深受奥林匹克营销的影响。在这样的相互作用下,我国的体育产业和体育营销不断的发展壮大。
The 23rd Summer Olympic Games in Los Angeles in 1984 was a qualitative leap in the history of the modern Olympic Games. As a result, the commercial operation mode of the Olympic Games intensified. However, the sports industry in China is also constantly changing in the process of commercializing Olympic marketing. The promotion of advertisements and sponsorship of advertisements are greatly influenced by the Olympic marketing. Under such interaction, our country’s sports industry and sports marketing continue to grow and develop.