·IT市场的发展更重要的是理念,而不是产品、广告等物理因素; ·理念传播应该成为IT企业市场推广的独立功能,的最高管理层亲自负责; ·理念传播和概念炒作有本质的不同,缺乏理念的炒作体现了一个企业文化的贫乏,难以长久。 ·The development of IT market is more important than the concept, not the physical factors such as products, advertisements, etc. ·The concept of communication should be an independent function of IT company marketing, the top management personally responsible for it; ·There is an essential difference between concept dissemination and conceptual hype The lack of ideological speculation reflects the lack of a corporate culture that is difficult to last long.