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滢滢西湖水。滔滔钱江潮。座落在钱塘江北岸的杭州牙膏厂,是“人间天堂”绽开的一朵奇葩。15年前,杭州牙膏厂产品的新生儿——小白兔儿童牙膏诞生了。 生不逢时,80年代初牙膏大战。全国牙膏库存7亿多支,还计划生产15亿支,而全国全年牙膏消费不过12亿支,产大于销啊!杭州牙膏厂“小白兔”的“哥哥”“姐姐”,还有2000多万支躺在仓库里睡大觉呢!陈瑞华受命于此刻。钱塘江,以低潮来迎接他的到任。 陈瑞华,宁波人氏,他从甬江边来到西子湖畔的浙江大学就读,科出机械制造专业。人世问,总是歪打正着。他在造纸厂、油脂化工厂、日化公司转辗磨炼之后,是改革的大潮把他涌到杭州牙膏厂厂长的岗位。
Ying Ying West Lake water. Tale of money Jiang Chao. Located in the north bank of Qiantang River in Hangzhou toothpaste factory, is “paradise” a wonderful flower blooming. 15 years ago, Hangzhou toothpaste products newborn - rabbit white toothpaste was born. Born, toothpaste wars in the early 1980s. More than 700 million toothpaste stocks nationwide, but also plans to produce 1.5 billion, while the national annual consumption of toothpaste, but 1.2 billion, production is greater than the sales ah! Hangzhou toothpaste factory “Little White Rabbit,” “brother” “sister”, and 2000 Tens of thousands of lying in the warehouse to sleep it! Chen Ruihua ordered at this moment. Qiantang River, to ebb to meet his arrival. Chen Ruihua, Ningbo Renshi, he came from the Yongjiang River to the West Lake, Zhejiang University, Branch out of machinery manufacturing professionals. Asked the world, always crooked hit. He was in the paper mill, grease chemical plant, daily chemical company after rolling grinding, is the tide of reform, he poured into the director of Hangzhou toothpaste factory positions.