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不经意间,2012年已经过去半年。之所以用不经意间来形容市场,是因为2012年上半年确实没有多少看点,可以用“热点匮乏、波澜不兴”来概括。往年那种以会议启动旺季、造势进行铺货、促销拉动终端的景象,在今年上半年的空调市场已是难得一见,平静与淡定是今年上半年的真实写照。空调上半年的市场虽然平淡无奇,但也并不是死水一潭,在平静的表相之下其实也是暗流涌动。一些品牌继续稳健增长,一些品牌完成了调整转型,一些品牌试图重新崛起,还有一些品牌悄然退出。总之,中国空调市场总不缺乏故事,而且一些故事还不乏精彩与惊心动魄。
Inadvertently, 2012 has passed six months. The reason why the market is inadvertently described is because there are indeed as many aspirations in the first half of 2012, which can be summed up with “lack of hot spots and unrest.” In previous years, the peak season of the conference was started, the situation was spread out, and the scene of promoting terminal sales was very rare in the air-conditioner market in the first half of this year. The quiet and calm are the true portrayal of the first half of this year. Although the first half of the market air conditioning bland, but it is not a pool of stagnant water, under the calm appearance is actually undercurrents. Some brands continued to grow steadily, some brands completed restructuring and restructuring, some brands tried to rise again, and some brands quietly quit. In short, the Chinese air-conditioning market is always a lack of stories, and some stories are still exciting and soul-stirring.